Growing Global Connectivity
Today, the ideas behind brands spread faster than the brands can themselves. As we look across the world, we see very similar businesses emerging, each addressing similar, underlying human needs.
Globalization faces moments of challenge and pushback – before Brexit there were the WTO Riots, before the riots, there was the 1970s Oil Embargo, before the Embargo, the Cold War was an existential threat to the global, capitalist system. Nevertheless, decade after decade, global trade of goods, services, and capital persists.
We are living in a unique moment of global connectivity. The emergence of our digital economy has accelerated the spread of ideas in the world faster than we might have even imagined. This digitization of globalization has shifted the parameters of how brands develop across borders.
We believe that the era of globalization in which multi-nationals spread like empires around the world is giving way to an era of globalization in which local companies compete to bring similar ideas to their own markets at a rapid clip.
