Diversity of Households
The population is older, more diverse, less wedded to marriage, and increasingly living in multi-generational households.
Families have never been more ethnically, racially and religiously diverse. Women are increasingly influencing purchasing decisions.
The growth in the buying power of minorities is the consumer story of the 21st century.
24-7 believes embracing diversity is an opportunity to create competitive advantage by building brand relationships across consumer segments and by backing companies with deep roots in these diverse backgrounds and communities.
