Direct to Consumer / Digital
We are living in an era of unparalleled consumer choice and efficiency.
This scale of consumer choice has empowered the consumer to an unparalleled degree. There is more transparency around quality, price, and provenance than has ever existed before.
There is more room for customization and personalization than ever before. And goods can be transited around the world faster than ever before.
While this has created opportunities for innovative, new challenger brands, it has also raised the stakes for all consumer brands. Brands today must work harder and faster to make themselves relevant and distinctive amongst this breadth of choice; they must form personal relationships with consumers leveraging big data; and, they must develop cutting edge supply chains to keep pace with rising consumer expectations on cost and shipping.
